A marketing plan is as crucial to your business as, well, a business plan. A good strategy ensures that your marketing spend is well-targeted for the maximum possible return on investment.
A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research. You can’t solve a marketing glitch or capitalize on an opportunity if you don’t know it exists, and it will be hard to gain a competitive edge if you don’t know what other providers in your specialty and community are offering.
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