Successful practice websites are patient-oriented at their core. A patient-friendly website can increase conversion rates and improve patient engagement. If your website can help patients, they will love it and reward your practice with their loyalty. But if you are ignoring your website’s usability, you will lose more patients than you will gain. So, what are the characteristics of a patient-friendly website?
The Internet is a very competitive place. Getting potential patients to your practice website is only half the battle. The more significant part of the struggle is to keep your website visitors engaged. It is also important to give them reasons to return to your website and to share their pleasant experience with others in their social circle. If this sounds like a lot of work, that’s because it is. Managing and promoting a website that is informative yet patient-friendly is an ongoing endeavor
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